PR & COMMUNICATIONS
Victoria's Secret Press Release
Created a press release for Victoria’s Secret’s Mad for Plaid collection, highlighting the seasonal launch of cozy, plaid-inspired apparel and intimates. The piece emphasized brand voice, trend relevance, and product features while appealing to both media outlets and the brand’s core audience.
Campaign Analysis Report
Conducted an in-depth analysis of Nike’s Dream Crazier campaign, which spotlighted female athletes and challenged gender stereotypes in sports. The report examines campaign objectives, messaging strategies, audience targeting, and overall impact showcasing my ability to critically evaluate brand campaigns through a cultural and strategic lens.
Capstone Proposal
Developed a capstone proposal for Jane, a feminist-focused app designed to support, empower, and mobilize women—especially survivors of abuse. The proposal outlines the app’s mission, core features, target audience, and brand positioning. This project showcases my ability to merge digital strategy, social impact, and brand storytelling into a purpose-driven product concept.
Communications Audit Report
Collaborated on a group project to conduct a comprehensive communications audit for The Spring of Tampa Bay, a nonprofit organization supporting survivors of domestic violence. Our team identified strengths, gaps, and opportunities to improve engagement, visibility, and consistency across platforms. I contributed research, analysis, and strategic recommendations aimed at strengthening community outreach and aligning communications with the organization’s mission.
Media Kit
Feature Story
Full Report
Social Media Playbook
Worked collaboratively to create a strategic social media playbook for The Hive Inclusive Community, a nonprofit focused on fostering belonging and accessibility for individuals with disabilities. The playbook outlined tone guidelines, content pillars, posting strategies, and accessibility best practices to ensure inclusive and impactful communication. I contributed to platform-specific strategies, audience engagement tactics, and content planning tailored to The Hive’s mission of equity and empowerment.